Make Your Knowledge Sell!Table of Contents |
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| Foreword | 4 | |||
| 1. | How to Use MYKS! | 7 | ||
| 1.1. | Links to Spots within MYKS! | 7 | ||
| 1.2. | Navigation Features | 7 | ||
| 1.3. | Viewing Features. | 11 | ||
| 1.4. | Search Features | 13 | ||
| 1.5. | Print Features | 14 | ||
| 1.6. | Links to the Web | 14 | ||
| 1.7. | Sidebars | 15 | ||
| 1.8. | Ken's Comments | 15 | ||
| 2. | Getting Started with MYKS! | 16 | ||
| 2.1. | Jump Start Your Infoproduct Business | 16 | ||
| 2.2. | True Success Stories from Two Most Unlikely People |
17 | ||
| 2.2.1. | Greg's Secret to Success | 22 | ||
| 2.2.2. | Gary --How to Stand Out from the Crowd | 24 | ||
| 2.2.3. | You're Next! | 26 | ||
| 2.3. | Yeah, But... What About All Those Horror Stories? | 28 | ||
| 2.4. | Here's the Winning Game Plan | 30 | ||
| 2.5. | One Last Thought Before Starting | 32 | ||
| 3. | Pulling Profitable Ideas... From Thin Air | 34 | ||
| 3.1. |
Idea-Generating Exercise #1 |
35 | ||
| 3.1.1. | Build Upon What Comes Naturally | 38 | ||
| 3.1.2. | There's Gold in Your Daily Pleasures | 38 | ||
| 3.1.3. | Make Your Job Really Pay | 39 | ||
| 3.1.4. | Take a Fantasy Job | 39 | ||
| 3.2. | Idea-Generating Exercise #2 Look Through Someone Else's Eyes. |
39 | ||
| 3.3. | Idea-Generating Exercise #3 Turn Lemons into Lemonade...And Cash! |
40 | ||
| 3.4. | Idea-Generating Exercise #4 Let Your Competition Help You! |
42 | ||
| 3.4.1. | Pick Apart Your Competitors' Weapons | 43 | ||
| 3.4.2. | What Comes Before? | 44 | ||
| 3.4.3. | What Comes After? | 44 | ||
| 3.5. | Idea-Generating Exercise #5 What Do Your Readers Want? |
45 | ||
| 3.5.1. | How to Get Executives to Tell You... | 46 | ||
| 3.5.2. | Lurk and Learn | 46 | ||
| 3.5.3. | Simply Ask "What Hurts?" | 47 | ||
| 3.5.4. | Web Site Visitors Will Tell You... If You Ask the Right Questions | 48 | ||
| 3.5.5. | How to Run a Survey that Gives You THE Idea | 49 | ||
| 3.6. | Idea-Generating Exercise #6 Monique Harris's Personal PowerBrainstorm Tactics. |
51 | ||
| 3.6.1. | Shake and Bake Secrets... | 51 | ||
| 3.6.2. | Ask "Why?" 'Til It Hurts and then Ask Again! | 53 | ||
| 3.7. | 50 Really Hot Infoproduct Ideas | 54 | ||
| 3.8. | Invaluable Brainstorming Book | 61 | ||
| 3.9. | Give What Folks Love to Collect. | 62 | ||
| 3.10. | MYKS! 10-Point "Reality Checklist" | 64 | ||
| 3.10.1. | Ken's Single Most Important Product Tip | 65 | ||
| 3.10.2. | The MYSS! 16-Point Checklist | 67 | ||
| 3.11. | ACTION STEP #1 | 73 | ||
| 4. | How to Package Your Pearls | 74 | ||
| 4.1. | Manuals... The Best of Both Worlds | 74 | ||
| 4.1.1. | The Nuts and Bolts of Making a Manual | 75 | ||
| 4.1.2. | Manual Development --The Advanced Course | 77 | ||
| 4.1.3. | What Type of Content Goes into a Manual? | 78 | ||
| 4.1.4. | Simple Ways to Boost the Value of Your Manual | 78 | ||
| 4.1.5. | Unique Ways to Promote Your Manual. | 79 | ||
| 4.1.6. | Manual Developer's Checklist | 83 | ||
| 4.2. | Short on Time? Publish a Booklet. | 85 | ||
| 4.2.1. | Developing a Look for Your Booklet | 86 | ||
| 4.2.2. | Unique Ways to Promote Your Booklet | 87 | ||
| 4.2.3. | Booklet Developer's Checklist | 89 | ||
| 4.3. | Critical Tips For Working With Printers | 90 | ||
| 4.4. | The A-Z of Creating E-books | 91 | ||
| 4.4.1. | Spice Up Your E-book and Stand Out! | 93 | ||
| 4.4.2. | How to Add Audio and Video, Quick 'n Easy. | 93 | ||
| 4.4.3. | E-book Creation Software... The Big 4 and My Top Recommendation |
94 | ||
| 4.4.4. | How to Make Downloading and Installing Slick | 100 | ||
| 4.4.5. | How to Not Do-It-Yourself | 103 | ||
| 4.4.6. | Unique Ways to Promote Your E-book | 103 | ||
| 4.4.7. | E-book Developer's Checklist | 104 | ||
| 4.5. | The Profits of Password Protection | 106 | ||
| 4.5.1. | What Are People Willing to Pay For?. | 106 | ||
| 4.5.2. | How To Build a Password-Protected Web Site | 107 | ||
| 4.5.3. | Unique Ways to Promote the Site | 109 | ||
| 4.5.4. | Password-Protected Site Developer's Checklist | 110 | ||
| 4.6. | How to Tape Words For Top Dollar | 110 | ||
| 4.6.1. | 5 Keys to Professional Quality | 111 | ||
| 4.6.2. | The $500 Home Recording Center | 112 | ||
| 4.6.3. | Rent a Sound Studio at a Fraction of the Regular Cost | 115 | ||
| 4.6.4. | Assembling a High-Quality Tape Package | 115 | ||
| 4.6.5. | Unique Ways to Promote Your Audiotape | 116 | ||
| 4.6.6. | The Audiotape Developer's Checklist | 117 | ||
| 4.7. | Video... An Underused Opportunity that You Can Master Cheaply |
119 | ||
| 4.7.1. | Special Reasons for Creating a Video... | 119 | ||
| 4.7.2 | An At-Home Video Studio... Cheap! | 120 | ||
| 4.7.3 | Unique Ways to Promote Your Video | 128 | ||
| 4.7.4 | The Video Developer's Checklist | 129 | ||
| 4.8. | Newsletters & Residual Income... ahh! | 130 | ||
| 4.8.1 | Choose the Format Carefully. | 131 | ||
| 4.8.2 | Set a Distribution Schedule... and How to Stick to It! | 133 | ||
| 4.8.3 | What Types of Information? | 135 | ||
| 4.8.4 | Unique Ways to Promote Your Newsletter | 138 | ||
| 4.8.5 | Newsletter Developer's Checklist | 140 | ||
| 4.9. | Talk Ain't Cheap With Teleseminars | 141 | ||
| 4.9.1 | Why Create a Teleseminar? | 142 | ||
| 4.9.2 | How to Prevent Troublemakers | 142 | ||
| 4.9.3 | Rules For Tape Recording a Teleseminar.... | 143 | ||
| 4.9.4 | Unique Ways to Promote Your Teleseminar | 143 | ||
| 4.9.5 | Teleseminar Developer's Checklist | 144 | ||
| 4.10. | Selling Your Information as a Service | 144 | ||
| 4.10.1. | Unique Ways to Promote Your Service | 146 | ||
| 4.11. | ACTION STEP #2 | 147 | ||
| 4.12. | When to Build Your Back End... | 148 | ||
| 4.12.1. | What's The Purpose? | 149 | ||
| 4.12.2. | What's The Packaging? | 151 | ||
| 4.12.3. | What's The Promotion?. | 153 | ||
| 4.12.4. | What's the Price?. | 153 | ||
| 4.13. | ACTION STEP #3 | 154 | ||
| 5. | So You're Not Hemingway.... It Does Not Matter! | 155 | ||
| 5.1. | Tools of the Outlining Trade | 156 | ||
| 5.1.1. | Outline With These Mix-n-Match Components. | 156 | ||
| 5.1.2. | How to Start... & How to End | 159 | ||
| 5.1.3. | Tips for Tips! | 159 | ||
| 5.1.4. | You Do the Legwork So Their Fingers Can Do the Walking... or the Clicking! |
160 | ||
| 5.1.5. | FAQs... Convert ?? into $$ | 162 | ||
| 5.1.6. | Checklists Make It Foolproof | 162 | ||
| 5.1.7. | Sprinkle with "Interview Spice" | 164 | ||
| 5.2. | Lead by Example... | 166 | ||
| 5.2.1. | Outline #1... "The Online Bookstore Owner's Profit Guide" | 166 | ||
| 5.2.2. | Outline #2... "How to Become a Millionaire in 3 Years or Less" |
167 | ||
| 5.3. | ACTION STEP #4 | 169 | ||
| 5.4. | Put Some Meat on Them Bones! | 170 | ||
| 5.4.1. | Time-Efficient Ways to Research Your Topic and Become THE Expert in Your Field. |
170 | ||
| 5.4.2 . | How Background Glues It All Together | 174 | ||
| 5.5 | How to Turbo-Boost Your Output | 178 | ||
| 5.5.1. | "Talk" Your Information into a Tape Recorder | 179 | ||
| 5.5.2. | Find Your Magic "Peak Writing Hours" | 179 | ||
| 5.5.3. | Work on Two Projects at a Time | 180 | ||
| 5.5.4. | Save Your Intro for the End | 181 | ||
| 5.5.5. | Keep a Recorder on You at All Times | 181 | ||
| 5.5.6. | Here's a Good Way to Plug the Holes... | 182 | ||
| 5.6. | ACTION STEP #5 | 183 | ||
| 5.7. | Name That Infoproduct... Your Title Can Make or Break You! |
184 | ||
| 5.7.1. | Sh-h-h... My Secret Formulas for Creating Sales-Getting Titles. |
185 | ||
| 5.7.2. | 33 Title Templates | 187 | ||
| 5.7.3. | 10 Newsletter Title Templates | 189 | ||
| 5.8. | ACTION STEP #6 | 190 | ||
| 6. | From First to Final Draft | 192 | ||
| 6.1. | Polish It 'Til It Shines | 192 | ||
| 6.2. | How to Get the Last Kinks Out | 194 | ||
| 6.3. | Polish It One Last Time | 195 | ||
| 6.4. | The Index... A Critical but Oft-Overlooked Element | 196 | ||
| 6.5. | Fending Off the Info-Bandits | 197 | ||
| 6.5.1. | How Long Does Copyright Protection Last? | 198 | ||
| 6.5.2. | 6.5.2. What Types of Infoproducts Are Protected?. | 199 | ||
| 6.5.3. | 6.5.3. What is Not Protected by Copyright? | 199 | ||
| 6.5.4. | 6.5.4. What is the Correct Way to "©"? | 200 | ||
| 6.5.5. | 6.5.5. How do I File for a Copyright? | 200 | ||
| 6.5.6. | Where Can I Find More Information?. | 201 | ||
| 6.6. | ISBN and Bar Code... Made Simple! | 201 | ||
| 6.7. | Ready? Produce Your Infoproduct! | 204 | ||
| 6.8. | ACTION STEP #7 | 205 | ||
| 7. | Preparing to Sell and Ship | 207 | ||
| 7.1. | How to Build a Bundle that SELLS! | 207 | ||
| 7.1.1. | Ken's Special Report... Powerful New Uses for Reprint Rights |
211 | ||
| 7.2. | Pricing to Maximize Income... It Can Literally Triple Your Return |
212 | ||
| 7.2.1. | Who Is Your Target Market? | 213 | ||
| 7.2.2. | What Do You Think the Product is Worth?. | 214 | ||
| 7.2.3. | How Do You Plan on Presenting It? | 216 | ||
| 7.2.4. | Where is the State of the Competition? | 217 | ||
| 7.2.5. | What is the Cost of Production? | 217 | ||
| 7.2.6. | Setting the Price | 217 | ||
| 7.3. | Decide on Packaging and Shipping | 219 | ||
| 7.4. | 7-Step Traffic-Building & Site-Selling | 221 | ||
| 7.5. | ACTION STEP #8 | 224 | ||
| 8. | One-on-One With Monique | 226 | ||
| Question #1 | Why is a promotional strategy so important? | 226 | ||
| Question #2 | What's the best way to put a promotional strategy together? | 227 | ||
| Question #3 | What are the 4 marketing activities I should start with? | 228 | ||
| Question #4 | How do I get testimonials before my infoproduct hits the Web? |
229 | ||
| Question #5 | What 4 elements must my infoproduct Web site have? | 231 | ||
| Sales Letter | 231 | |||
| "Remember Me" Mechanism | 235 | |||
| Oft-Overlooked Credibility Boosters | 235 | |||
| Secure Ordering System | 236 | |||
| Optional --Virtual Community | 236 | |||
| for a Site that SELLS! | 238 | |||
| Question #6 | How do I develop a memorable URL? | 238 | ||
| Question #7 | Should I put excerpts on my Web site? How? | 241 | ||
| Question #8 | How do I convert first-time visitors to on-the-spot paying customers? |
242 | ||
| Question #9 | How can I generate a sales force
as soon as my infoproduct hits the Web? |
245 | ||
| Question #10 | How can I cut down on returns? | 247 | ||
| Question #11 | What's a good, cheap way to "repeat-message" my site visitors? | 247 | ||
| Choose Your Brain-Tickling Components | 249 | |||
| Quick 'n Easy Outline | 250 | |||
| Fill in the Outline | 251 | |||
| Develop Additional Article Ideas | 252 | |||
| Write Your Articles | 254 | |||
| Question #12 | How do I get my Web site to score high in the search engines? | 254 | ||
| Question #13 | How do I find other places to promote my infoproduct? | 255 | ||
| Search Using "Promotional" Terms | 256 | |||
| Fill Out Your Promotional Database Builder | 256 | |||
| Continue the Quest at These Top Engines | 260 | |||
| Shift to the Best Specialized Directories. | 260 | |||
| Additional E-zine and Forum Stopping Points | 261 | |||
| Question #14 | How do I get my infoproduct into online bookstores? | 261 | ||
| Independent Online Bookstores | 261 | |||
| Affiliate Bookstores | 263 | |||
| Offline Bookstores | 263 | |||
| Other Publishers | 264 | |||
| Question #15 | How do I generate at least one new order a day? | 264 | ||
| Question #16 | Do you have any strong post-sale ideas? | 266 | ||
| Question #17 | Should I ever give away my infoproduct? | 266 | ||
| Question #18 | How do I use a press release to help me market my infoproduct? |
267 | ||
| Question #19 | Why do some infoproduct press releases get picked up, while most get deleted? |
268 | ||
| Sample Press Release #1 | 269 | |||
| Sample Press Release #2 | 270 | |||
| Question #20 | Where do I send my press release? | 271 | ||
| Question #21 | How can I make the most of e-zine ads? | 272 | ||
| Question #22 | What makes people respond to e-zine ads? | 273 | ||
| Question #23 | How do I evaluate the results of my e-zine ad campaign? | 277 | ||
| Question #24 | When do I need a merchant credit card account, and how do I get one? |
280 | ||
| Question #25 | Do I need real-time credit card processing? | 282 | ||
| Question #26 | Which online promotional techniques are sure losers? | 284 | ||
| Question #27 | What are the biggest marketing mistakes made by online infopreneurs? |
286 | ||
| 9. | All Roads Lead to Success... If You Take The Right Fork! | 291 | ||
| 9.1. | The Fork to Re-energized Sales... What to Do When It Won't Sell |
291 | ||
| 9.1.1. | "Before-You-Change-a-Thing" Checklist | 292 | ||
| 9.1.2. | Performing Radical Infoproduct Surgery | 297 | ||
| 9.2. | The Fork to Market Domination... Building a Mighty Team of Affiliates |
301 | ||
| 9.2.1. | Attitude (Yours!) is Everything | 301 | ||
| 9.2.2. | Tools for Managing Your Affiliates. | 302 | ||
| 9.2.3. | Simple-Yet-Effective Affiliate Sign-up Techniques | 304 | ||
| 9.2.4. | 10 Ways to Create an Effective, Loyal Team | 309 | ||
| 9.2.5. | How to Find Top Affiliates | 315 | ||
| 9.2.6. | More Start-up Info in the Jump Start Kit | 317 | ||
| 9.3. | The Fork to Fame... Your Brand is the Heart of Your Biz |
318 | ||
| 9.4. | The Fork at the Top... How to Stay #1 | 322 | ||
| 9.5. | The Biz-Saving Fork... Your Hard Disk Is Your Business |
326 | ||
| 10. | Our Very Best Advice To You | 329 | ||